Insight - Reliance Retail’s private label revolution

Food for thought: Reliance supermarket displaying its Snac tac noodles. Reliance plans to keep expanding and promoting its private labels via its own supermarkets and kiranas. — Reuters

INSIDE supermarkets of Reliance Retail, run by India’s richest man, Mukesh Ambani, little-known food and home cleaning brands take pride of place on shelves alongside global labels owned by giants Nestle, Unilever and Coca-Cola.

Products like Snac tac noodles and Yeah! colas are Reliance’s private label brands – and billionaire Ambani’s not-so-secret weapons as he sets his sights on dominating a grocery market that’s already worth a cool US$608bil (RM2.5 trillion) and set to grow more than 20% by 2024, according to Forrester Research.