Reaching a digitally-geared crowd

Head of Yoodo, Chow Tuck Mun says with digitisation here to stay, Yoodo is in the right position to leverage this movement.

WHILE most companies struggled to go digital under the movement restrictions, some were able to capitalise on their digital-ready model to get ahead during the past year.

Digital mobile startup Yoodo had no problems pivoting when the first movement control order (MCO) was implemented and, in fact, saw its user base growing by 17% in the first three months.