Tealive signs franchise agreement to enter Cambodia

Tealive brand owner Loob Holding Sdn Bhd has recently inked a master franchise agreement with a unit of HSC Group, which is Cambodia’s largest food and beverage (F&B) player.

KUALA LUMPUR: Leading lifestyle tea brand Tealive is set to enter into Cambodia with plans to set up 25 outlets within five years.

Tealive brand owner Loob Holding Sdn Bhd has recently inked a master franchise agreement with a unit of HSC Group, which is Cambodia’s largest food and beverage (F&B) player.

In a statement, Loob Holding founder and CEO Bryan Loo said the HSC Group is a good fit for Tealive brand as it has been custodian of various international brands in the F&B industry.

“Our confidence in HSC Group is further bolstered by their bold plans to set up our first outlet over a 3,000 sq ft in Phnom Penh.

“This outlet will have properly planned dine-in facilities complete with a live entertainment section where singers will perform each night, ” said Loo.

HSC Group is owned by Oknha Sok Hong, the son of Cambodian tycoon Oknha Sok Kong whose Sokimex conglomerate is involved in a diverse businesses including Cambodia’s largest petrol station network.

On Tealive franchise, Oknha Sok Hong said the timing is ideal as Cambodians are now ready to accept modern tea culture.

“Various international brands have entered the market over the years and there’s much more room to grow.

“With HSC’s local experience, we make a great team to bring this leading lifestyle tea brand for Cambodians to enjoy, ” he added.