Put customers at the core of digital transformation

SOBA Logo r

PETALING JAYA: Customers must remain at the core of any digital transformation strategy for businesses, according to panellists at the second virtual SOBA LAB session.

Titled “Reinvent Your Business for the Digital Future”, the session kicked off with a panel discussion consisting of Digi.Com Bhd chief business officer Eugene Teh, RHB Bank Bhd chief digital officer Dev Raaj Shanmugam and Agensi Inovasi Malaysia (AIM) strategic investment vice-president Ng Mun Hon. It was moderated by Malaysia Digital Economy Corp business digital adoption director Muhundhan Kamarapullai.