Etika ups the ante in the beverage market

As the Etika Group CEO for Malaysia, Singapore and Brunei, .Khalid Alvi (pic) said one of the most striking changes in light of the pandemic is the rapid change in consumer behaviour. “This involves more consumers shopping online, relying on convenience stores, shopping from a singular shop rather than moving from one shop to another

PETALING JAYA: Every new risk presents new opportunities for growth. That was aptly referred to as the new normal in the consumer goods industry by Khalid Alvi in the wake of the Covid-19.

As the Etika Group CEO for Malaysia, Singapore and Brunei, he said one of the most striking changes in light of the pandemic is the rapid change in consumer behaviour.