KUALA LUMPUR: Proton sold 13,216 cars in July this year, which was its highest since June 2012 as Malaysia recorded a rebound in car sales due to f tax free incentives and consumer demand.
The national car maker announced on Tuesday it had benefited from the higher sales as Malaysian automotive brands once again dominated the market with an estimated 63.2% of sales this month.
“With 13,216 units sold, July was Proton’s best sales month in 2020 thus far and is also its highest monthly sales volume since June 2012.
“Four models ended July as sales leaders in their respective segments as overall sales grew by 37.3% (13,216 vs 9,623) over June 2020 and increased by 45.7% (13,216 vs 9,072) over the same month in 2019, ” it said.
Proton's year-to-date market share as at July 2020 was 21.8%, which was a growth of 6.7% when compared with the previous corresponding period.
“With this growth in sales, the volume gap compared to 2019 for PROTON has shrunk to just 4.2% (50,294 vs 52,499), which is significantly less than the forecasted gap for TIV at 33% (230,929 vs 347,177), ” it said.
It said Proton Saga recorded the highest sales and led the A-segment sedan market with 5,421 units sold in July, boosted by the Saga anniversary edition.
All the 1,100 units of the anniversary edition were booked within five days of launch on July 9. It was also the highest number achieved by the model since April 2014.
The company’s other segment leader, the Proton X70 recorded 3,087 units sold. Its C-segment SUV recorded its best ever sales month and continued to be the best-selling SUV in Malaysia. Its market share increased by 4.3% to 25.6%.
Proton said it sold 3,043 units of the Persona in July, as it took the top position in the B-segment sedan sales table.
The Exora recorded 792 units sold and this was its best sales month since August 2016.
Proton Edar CEO Roslan Abdullah described Proton’s performance in July as “our best in over eight years” and remained cautiously optimistic for this year.
He said there has been a positive effect on other areas of the business as a result of the encouraging sales.
“For instance Proton Commerce, our in-house vehicle financing provider, saw an increase of 100% in the number of loans it disbursed compared to the previous month, ” he added.
For August, Roslan said Proton would work to continue to excite the market and stimulate sales in preparation for more model introductions later in the year.
“Our production, quality, sales and aftersales divisions are all working hard to ensure we are able to meet consumer demand as well as deliver a level of customer service befitting the brand promise that we have set out, ” he added.
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