Insight - Six hours will decide India’s next digital winners


A 3d printed Tik Tok logo is seen in front of a displayed Indian flag and a "Banned app" sign in this illustration picture taken July 2, 2020. - Reuters filepic

TIME will be the next frontier in India’s digital battlefield; dollars will follow the hours consumers spend online.

India has left a void in their day by banning 59 Chinese apps after a border dispute with its northern neighbour led to violent clashes.

The video-sharing platform TikTok, which became a craze in towns and villages as a medium of expression, is gone. So are its smaller cousins, like Bigo Live and Likee.

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India , digital , Tik Tok , Tencent , Jio Platforms ,

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