Digi’s latest offering may intensify price war

AmInvestment said even U Mobile’s most affordable prepaid plan with unlimited data is priced at RM30 per month with speed caps at 6Mbps and 6GB of hotspot quota “With these substantively lower prices, we may be at the cusp of another all-out war as prepaid subscribers gravitate towards the least expensive monthly outlays under the current Covid-19-dampened economic outlook and diminished consumer spending power, ’’ it said.

PETALING JAYA: Digi.Com Bhd’s latest service package is expected to further intensify the already fierce price war in the prepaid segment, said AmInvestment Bank Bhd.

For a long time, Digi is known to be the disruptor in the cellular industry until U Mobile emerged a few years ago and spiced up the marketplace.