Centring on customer experience

KUALA LUMPUR: Safety precautions against the Covid-19 pandemic have become part and parcel of every Malaysian’s daily life, bringing with it a new set of challenges that businesses, especially small and medium enterprises (SMEs) have to overcome.

Social distancing, for instance, has drastically changed the way companies reach out to their customers, which means – now more than ever – that customer experience (CX) delivery plays a key role in enabling businesses to differentiate themselves from their competitors.