KUALA LUMPUR: RHB Islamic Bank becomes the first bank in Malaysia and the Asia Pacific region to introduce an eco-friendly recycled plastic debit card, through its collaboration with WWF-Malaysia and Universiti Malaysia Terengganu (UMT).
The RHB Visa WWF Debit Card-i forms part of RHB Islamic’s initiative under its flagship initiative “Ocean Harmony” that aims to raise public awareness in the conservation and environmental sustainability of the marine ecosystem.
In a statement Tuesday, the bank said the first edition of the eco-friendly card features the Green Sea Turtle, one of the most endangered sea creatures in the world today.
RHB Islamic managing director Datuk Adissadikin Ali said the bank’s new recycled plastic card is its way of contributing directly to the conservation of ocean life through global affiliated NGOs such as WWF-Malaysia, and local champions including UMT.
“Customers are also given the option to support ocean life conservation by contributing up to 100% of their profit rate or ‘Hibah’ and channeling a donation of RM3 to support ocean research and development studies conducted by UMT.
“Each new RHB Visa WWF Debit Cardholder-i will also enjoy a 10% discount on WWF-Malaysia merchandise purchase on its online shop, pandashop.my,” he said in the statement.
This initiative by RHB Islamic contributes directly and indirectly to the United Nations Sustainable Development Goals (UN SDGs) particularly SDG14 (Life Below Water) and SDG17 (Partnerships for the Goals).
RHB said the initiative is also in line with its commitment towards sustainable and responsible banking, one of the three key pillars of the group’s sustainability framework.