SMG expects revenue growth from its digital segment despite soft and challenging market conditions and the group will focus on using new technologies and analytics to improve, deepen and predict how its customers consume content with the End goal of increasing engagement and monetisation to drive new revenue streams beyond print.
KUALA LUMPUR: The effects of Covid-19 and the subsequent movement control order (MCO), especially in the second half of March, saw Star Media Group Bhd
(SMG) post weaker revenue for its 1Q 2020 financial results with revenue declining to RM65.8mil from RM82.57mil due to softness in Malaysian economy.
As a result, the group recorded a loss before tax of RM3.24mil in the quarter as compared with a profit before tax of RM5.71mil in 1Q 2019.
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