Pandemic has created new consumer trends


One aspect of consumer behaviour that will continue after Covid-19 is online grocery shopping as consumers have begun to enjoy the convenience. Brand switching is likely to stay as a consumer behaviour as consumers try out alternative brands compared to their preferred choices if it is not made available online or via delivery.

KUALA LUMPUR: GroupM hosted a virtual roundtable on Business Unusual – A Look at Life After Covid-19 to share key learnings from their clients working across critical business verticals on how they are currently navigating businesses in such unusual times.

Moderated by m/Six Malaysia MD Sheila Shanmugam, the panellists comprised leaders in industry such as CIMB CMO Adam Wee Abdullah, Pos Malaysia VP of marketing Schrene Goh, Firefly Malaysia Airlines Group CEO Philip See, unifi VP and head of marketing Lai Shu Wei as well as GroupM Malaysia CEO Chanchal Chakrabarty and m/Six APAC CEO Kevin Rooney.

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