KUALA LUMPUR: FWD Takaful Bhd has inked a partnership agreement with Naluri Hidup Sdn Bhd to offer a digital therapeutics programme to customers of FWD Care Direct customers, the first online family takaful cancer plan.
The programme will provide an optional value-added service that is personalised to support their emotional, mental and physical needs upon cancer diagnosis via the Naluri mobile application.
It will allow FWD Care Direct customers to activate an account with Naluri at the point of claims as a holistic approach to health maintenance post-diagnosis.
FWD Takaful Bhd chief executive officer Salim Majid Zain said their goal is to change the way people feel about takaful.
“That means showing people that we are there for them every step of the way and helping them achieve better health outcomes by building the necessary mental resilience to cope with their specific health challenges, ” he said.
FWD Takaful chief strategy and digital distribution officer Wan Ahmad Najib Wan Ahmad Lotfi said they hoped to gain some traction in terms of policy holders, which now stood at around 130 since its launch two months ago. Asked if the partnership would be extended for other FWD Takaful products, Najib said the company is always looking towards incorporating digital solutions to all its products and services.
Meanwhile, Naluri Hidup CEO Azran Osman Rani said the company is excited to partner with FWD Takaful who is re-thinking takaful beyond just protection, but also to enhance the quality of life of its customers dealing with cancer. “Naluri’s digital application will provide access to health coaching that combines much need but often neglected psychological support with disease and lifestyle management, ” said Azran.