New strategies needed for Malaysian tourism

Cautious visitors: Tourists seen wearing face masks as they enter Malaysia through the Johor Baru Custom, Immigration and Quarantine Complex recently.

IT’S an unfortunate start to Visit Malaysia Year 2020 with the outbreak of the coronavirus putting a tumble to travelling, and it’s a tad more ominous that mainland China tourists have been our key market.

The Chinese government has already placed its faith in Malaysia by launching the Malaysia-China Year of Culture and Tourism 2020 to boost bilateral ties and friendship between the Asian nations.