KUALA LUMPUR: Bank Rakyat Malaysia Bhd (Bank Rakyat) has identified six blueprints as the key to its new journey in realising “Bank Rakyat 2025” (BR25) aspirations to become a sustainable bank, said its chairman Datuk Noripah Kamso.
The blueprints include digitalisation, great customer experience, human capital, small and medium enterprises value creation centre, sustainability and syariah leadership.
The BR25 aims to integrate prosperity with digitalisation, where the vision, mission and its new identity would be realised through these six blueprints.
According to her, the commitment of Bank Rakyat to become a sustainable bank is not to put profit before progress but to drive profitability by focusing on responsible finance.
“BR25 is a long term plan with a defined destination intended to make Bank Rakyat relevant in the face of Banking 4.0, ‘banking everywhere but never at a bank’, ” she said during the launching of Bank Rakyat’s new journey here.
The event was officiated by Entrepreneur Development Minister Datuk Seri Mohd Redzuan Yusof.
Noripah explained that the plan took into account the bank’s diverse financial landscape by integrating five cores, namely clients and members, digitalisation and analytics, collaborative and collaboration, employees and sustainability. — Bernama
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