KUALA LUMPUR: The Malaysia External Trade Development Corporation (Matrade) is embarking on an awareness programme this year and the next as part of its five-year plan to inculcate sustainability in local exporters under its newly launched corporate share values called Sustainability Action Values for Exporters (SAVE).
Its chief executive officer Datuk Wan Latiff Wan Musa said the agency was the first to implement the SAVE approach, and it would not be a one-off programme.
