KUALA LUMPUR: Ni Hsin Resources Bhd's unit will distribute Japanese kitchen cookware manufacturer Wonder chef Co. Ltd's products, especially woks and pressure cookers, in Asean.
Its unit Ni Hsin Corporation Sdn Bhd had on Monday signed an exclusive distributorship agreement with Wonder chef.
Ni Hsin Resources managing director Khoo Chee Kong said the agreement showed Wonder chef's confidence in its ability in marketing and selling household cookware products.
“We will make Malaysia the first successful country to distribute Wonder chef products and eventually venture into other countries in Asean. The next countries for immediate market expansion will be Singapore, Thailand and Indonesia, ” he said.
Khoo said improved living standards and a growing affluent group in Asean made it an important market to tap into besides China and India.
Ni Hsin manufactures premium stainless steel multi-ply cookware ranging from pressure cookers, woks, pots and saucepans for household and commercial use on an original equipment manufacturer (OEM) or original design manufacturer (ODM) basis.
It also designs and manufactures stainless steel convex mirrors and stainless steel household water filtration systems.