The brains behind Pronto: (from right): Consider iProspect CEO Kasper Wandi, data scientist Sailalith Sarupuri, chief data officer Siti Raflise and head of business intelligence & technology Anuradha Yerukola.
Kuala Lumpur: Consider iProspect, the full-service digital marketing arm of Dentsu Aegis Network Malaysia, has launched an Artificial Intelligence (AI) business tool, named ‘Pronto’.
Pronto was specifically designed and developed as a completely customisable data insight dashboard that easily gathers, analyses and visualises omnichannel campaign information in real time.
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