Leong Hup bets on ‘ready-to-eat’

Product offerings: (from left): Leong Hup Singapore Pte Ltd R&D director Choo Joo Thong, sales and marketing director Steven Tan Soon Teck, Lau and operations director Tan Koon Seng posing with some of the group’s frozen food products at their office in Singapore.

SINGAPORE: Leong Hup International Bhd, one of the largest poultry companies in South-East Asia, is aiming to sell more “ready-to-eat” (RTE) food products on the back of growing demand due to rising disposable incomes and busy lifestyles.

Leong Hup Singapore chief executive officer Lau Joo Hwa said the company is currently in discussions with major convenience stores to introduce new products in the Singapore market.