Advertising is on a ‘suicide’ mission

Arnold: There is a lack of client trust and the devaluation of creativity.

PETALING JAYA: Advertising is on a “suicide” mission to wipe itself out, according to internationally renowned advertising veteran Paul Arnold.

He said there were glaring key themes and issues facing creative ad agencies globally and if it was not nipped in the bud then over time, the industry would self-destruct.