Ice Holidays Sdn Bhd managing director Mita Lim Swee Kok.
Ice Holidays Sdn Bhd is a leading Business-to-Business (B2B) travel wholesaler in Malaysia. Their “B2B Travel Wholesale” business model is unique as they offer their partners ready-made products and packages, with advertisements and promotions support. Managing director Mita Lim Swee Kok shares more about the company in today’s business context:
Q: What are some of the challenges faced by SMEs/your company in today's changing business environment?
