Nestle doubles sales on e-commerce space

Targeted company: Nestle headquarters in Vevey, Switzerland. After a busy year for activist investors targeting European companies such as Nestle SA, experts say firms are becoming more eager to address shareholder concerns before they escalate into public campaigns.

KUALA LUMPUR: Nestle (Malaysia) Bhd said its sales have doubled on Shopee Malaysia e-commerce space within a year of its partnership with the online marketplace.  

In March 2017, Nestle  joined forces with Shopee Malaysia as part of its continuous expansion into the e-commerce space, which enabled the nutrition, health and wellness group to reach new segments of consumers and build a base of loyal online shoppers.  

“We are very proud to be one of the first adopters of e-commerce amongst the food and beverage players in Malaysia.

“Our progressive business approach is a demonstration of our foresight and versatility in embracing technology to enable healthier and happier lives for Malaysian individuals and families,” said head of e-commerce and Nescafe Dolce Gusto, Nestle Malaysia, Joshua Zhu in a statement today.  

By participating in all Shopee campaigns, Nestle was able to reach new segments of consumers and build a base of loyal online shoppers.

To-date, Nestle has more than 700 unique products available on the e-commerce platform including Milo, Maggi, Nescafe and Lactogrow that cater to consumers of every age group.  

The solid performance has placed Nestle at the top of the grocery category on Shopee and led to the Group's win as the Seller of the Year at the Shopee Seller Awards 2018.

“2018 was a record breaking year for Nestlé with many of its products becoming best sellers on Shopee. We welcome their approach and are confident that 2019 will be a bigger and better year for both Nestle and Shopee,” said Shopee Malaysia category manager Tan Ming Kit.- Bernama