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Live streaming shopping trending up in Malaysia


Some people still prefer shopping at the malls.

Some people still prefer shopping at the malls.

KUALA LUMPUR: As shoppers' desire for real-time interaction grows, online shopping is now moving beyond just clicking on a shopping platform.

In Malaysia, live-streaming shopping is becoming increasingly popular through various platforms, especially Facebook, as more and more retailers embrace the latest digital trend to attract savvy consumers.

   

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