Live streaming shopping trending up in Malaysia

Part of the crowd shopping at the sogo efter second day of sst.(02/09/2018/S.S.Kanesan/ The star).

KUALA LUMPUR: As shoppers' desire for real-time interaction grows, online shopping is now moving beyond just clicking on a shopping platform.

In Malaysia, live-streaming shopping is becoming increasingly popular through various platforms, especially Facebook, as more and more retailers embrace the latest digital trend to attract savvy consumers.