Improving revenue with programmatic advertising

Priya: Harnessing the right data enables brands to reach out and connect with the right customers at the right time.

PETALING JAYA: As more companies are looking to different avenues to increase their advertising revenue, programmatic advertising offers a different route in light of the competitive environment.

Eyeota general manager Priya Khatri said that in programmatic advertising, data played a crucial role in helping brands humanise their engagement with customers and build more meaningful relationships.