Kumararajah: You have a fighting chance to win the awards if you approach these judging criteria systematically.
KUALA LUMPUR: In order to win this year’s Star Outstanding Business Awards (SOBA), judges have urged companies to submit compelling stories that will prove their relevance as an award winning entry.
In SOBA’s helpdesk session, past judge Datuk Dr A.T. Kumararajah stressed that participants would be evaluated based on 3Cs – content, context and container.
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