KUALA LUMPUR: Green Packet Bhd
’s joint venture company (JV), Funsea Interactive Entertainment (M) Sdn Bhd has entered into a partnership with Apigate to enable Direct Carrier Billing (DCB) for Celcom’s customers.
DCB allows end users to make payments for their purchases by charging payments to their mobile operator’s post-paid and pre-paid bill.
It is traditionally used by mobile content creators and developers to facilitate payment for their in-app purchase and subscription services by end users.
With the partnership, Funsea Interactive will be able to facilitate payment for their OTT content related games, music and video-based apps to more than 9.6 million Celcom subscribers in Malaysia through the DCB payment facility offered by Apigate.
According to a report by Technavio, the global DCB market is expected to register a CAGR of nearly 9% between 2018 and 2022.
Incorporated in 2017, Apigate, a subsidiary of Axiata Digital, has built a network of global and regional partners that allows Funsea Interactive to leverage on the 3.1 billion customer footprint and more than 110 MNOs across Asia, the Middle East, Africa, and Latin America.
“It is a great honour for us to be able to partner with Apigate as this is another significant milestone in the implementation of our strategy for the development of a seamless payment system whereby users can make convenient and safe payments for their favourite games, music and video apps by billing to their post-paid or pre-paid accounts.
“As Funsea Interactive is committed to constantly enhance consumers’ experience, direct carrier billing is a step ahead in providing an avenue for a frictionless platform-customer relationship,” said Green Packet group CEO and Executive Director Tan Kay Yen in a statement.