UOB opens new branch in Kuching

UOB Malaysia CEO Wong Kim Choong (centre) signing a plaque to commemorate the official opening of the UOB Malaysia Kuching branch at iComm Square with UOB Malaysia area manager of East Malaysia Chua Chai Hua (left) and branch manager Emily Rolanda Yong.

KUCHING: United Overseas Bank (M) Bhd (UOB Malaysia) has opened its branch in iCom Square, Kuching. 

In a statement, the bank said the new branch houses a dedicated wealth and privilege banking centre to provide customers with the full suite of wealth advisory services and wealth management solutions.

It said the provision of dedicated wealth services in Kuching is in line with an increase in the bank’s wealth management portfolio in East Malaysia, which has grown by 15% in the past year. 

The iCom Square branch was relocated from Main Bazaar, which had been serving business and individual customers for 16 years.

Chief executive officer Wong Kim Choong said that the bank’s new branch in iCom Square is strategically located between the old business district in downtown Kuching and the city’s bourgeoning new commercial district in the East.

“An increasing number of our customers work in and around the iCom Square commercial centre. With the relocation of our branch and configuration of the premises, our customers will have added convenience and greater accessibility to our branch and to our range of services,” he said. 

The dedicated wealth and privilege banking centre will provide customers with a host of wealth management solutions ranging from tax planning, wealth structuring and estate planning to portfolio management. 

UOB Malaysia’s wealth advisers will assess, evaluate and recommend solutions based on customers’ individual wealth needs.

In line with the bank’s focus to harness digital innovation and in keeping with its customers’ preference to access information through their mobile devices, the branch is equipped with a quick response (QR) Code Wall. 

This will enable customers to access information about the bank’s products and services quickly and conveniently through their mobile device. This is the first of UOB Malaysia’s branches to feature a QR Code Wall. The bank plans to equip further branches with this digital facility in the coming months.

The UOB Kuching branch at iCom Square will operate as a one-stop banking centre for its corporate, commercial and business banking customers. 

The branch will also offer additional services such as exclusive parking bays, access to WiFi and enclosed teller booths to give customers more privacy and security as they carry out their banking transactions.