MEASUREMENTS to determine a marketing campaign’s effectiveness must never be an afterthought, says the Association of Accredited Advertising Agents in Malaysia (4As).
“Agencies that nurture creativity with an emphasis on effectiveness become more than mere intermediaries. They become true business partners and valued for contributing to business performance.
Already a subscriber? Log in
The Star Festive Promo: Get 35% OFF Digital Access
Cancel anytime. Ad-free. Unlimited access with perks.
