Bioalpha to market health supplements to the police

Interview with William Hon, GMD of Bioalpha Holdings Bhd..

KUALA LUMPUR: Bioalpha Holdings Bhd’s unit Mediconstant Pharmacy Sdn Bhd (MPSB) plans to market its products on the Royal Malaysia Police (PDRM) premises.

In a filing with Bursa Malaysia, the health supplement firm said the Constant Pharmacy chain owner, had on Wednesday signed a pact with Koperasi Polis Diraja Malaysia Bhd (KPD) to collaborate in the promotion, sales and marketing of Bioalpha’s products through MPSB’s pharmacy outlets and on the premises of the police.

The collaboration agreement will remain in force for a year, and each party may terminate the agreement by providing a 30-day notice to the other party.

In a press statement, Bioalpha managing director William Hon said that under the agreement, the company could set up kiosks at PDRM premises to promote its products, enabling it to reach out to thousands of KPD members.

“They, in turn, enjoy convenience in buying our products at their premises, in addition to receiving attractive product discounts. KPD members are also eligible to buy our products on credit under the salary deduction scheme arrangement with the Malaysian National Co-operative Movement (Angkasa).”

Bioalpha, whose brands include Apotec and Nushine, has a strategic partnership with Angkasa, a union of cooperatives, to offer franchise opportunities to the 8 million Angkasa members. 

The biotech firm has said it planned to grow its Constant Pharmacy operation through the franchise model in order not to burden its balance sheet.