BookXcess launches defining new logo


New shop: BookXcess’ latest store at The Starling in Damansara Uptown, Kuala Lumpur.

A GOOD brand name is worth more than money. Just ask Andrew Yap, co-founder and managing director of BookXcess, Malaysia’s leading remainder bookstore chain.

BookXcess sparked a “reading revival” when it launched its first bookstore tucked away in a small corner in a medium-size shopping mall. It was stocked with a decent stockpile of books for all ages and interests – and priced affordably, well below traditional market rates.

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