Anand: Citi aims to digitise the processes of acquiring, servicing and engaging our customers and to allow them to transact online
PETALING JAYA: The financial technology (fintech) revolution that is taking place in the global banking scene represents the classic case of “the survival of the fittest”.
The need for the banking players to aggressively adopt fintech and to acclimatise themselves to the ever-changing pattern of customers’ needs, is pressing. Citi is one of the banks cognisant of the need to actively embrace fintech in delivering its service to its customers.
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