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Media Prima's purchase of Rev Asia for RM105m a positive move, says RAM Ratings


Media Prima will be able to capitalise on Rev Asia’s strengths as well as expand its digital reach to become the largest Malaysian digital platform in terms of number of unique visitors.

Media Prima will be able to capitalise on Rev Asia’s strengths as well as expand its digital reach to become the largest Malaysian digital platform in terms of number of unique visitors.

KUALA LUMPUR: Media Prima Bhd ’s RM105mil purchase of Rev Asia Holdings Sdn Bhd (Rev Asia) for RM105mil is a positive over the near term but still insufficient to offset the decline in earnings from the traditional media platforms, says RAM Ratings.

RAM’s head of consumer and industrial ratings Kevin Lim said on Friday the proposed acquisition was expected to provide an avenue for Media Prima to reduce its dependence on traditional media assets and/or strengthen its media outreach.

Corporate News , M&A

   

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