Nestle to maintain advertising expenditure in 2017

Hofbauer: "We started going big time into e-commerce since the end of last year; we are very bullish about e-commerce"

KUALA LUMPUR: Nestle (M) Bhd expects to maintain its advertising expenditure at the same level as 2016.

The leading food and beverage player spent close to RM500mil for advertising last year.

Speaking to reporters after the Nestle’s AGM on Thursday afternoon, chief executive officer Alois Hofbauer said Nestle would not be cutting its ad spending in the traditional print media but will instead boost its e-commerce store moving forward in line with the new digital trend.