More comfortable economy class flights?

"We want to make travel memorable and comfortable for all of us, not just the top 1 percent," Alireza Yaghoubi, founder of Singapore-based AirGo, told a recent start-up conference to pitch his superlight economy-class seat. He's not alone. Half a dozen firms are pitching something similar, wanting to make seats more comfortable, improve cabin lighting, make it easier to use and charge mobile devices on flights, and even upgrade the humble food trolley.

Unlike booking a hotel, he says, where cost is just one of many metrics a customer looks at - internet access, parking, a pool - when it comes to the airline seat "the passenger is confronted with one metric and that's cost. So it's no wonder we're in the situation we're in." - Reuters