PETALING JAYA: PUC Founder (MSC) Bhd managing director (MD) Cheong Chia Chieh (pic) has died from a rare but fatal disease called hemophagocytic lymphohistiocytosis.
The Ipoh-born Cheong, 44, the founder and MD of Resource Holding Management Ltd (RHM), an integrated marketing firm listed on the London Stock Exchange’s Alternative Investment Market (AIM), led the reverse takeover of PUC back in late 2013 via the injection of a wholly-owned subsidiary of the AIM-listed company that saw the subsequent listing of PUC on Bursa Malaysia’s Ace Market in early 2014.
He was a committee member of the Selangor Economic Action Council responsible for promoting investments and industry development opportunities in the state from 1996 to 1999. From 2000 to 2006, Cheong was Nanyang Online Sdn Bhd chief executive officer (CEO) and has also held several other positions in Nanyang Press Holdings Bhd, including that of strategic investment consultant.
During his tenure as Nanyang Online CEO, he led the management buyout of AxChange, a business model owned by the company. That subsequently led to the incorporation of RedHot Media Sdn Bhd, which was listed as RHM in September 2008.
Cheong has been the recipient of a number of awards, including the World Chinese Young Entrepreneurs Award from the World Summit of Chinese Entrepreneurs in 2009 and the Emerging Category Award of Malaysia’s Ernst & Young Entrepreneur of the Year in the same year.