Power Root seeks stronger footing in the Middle East

Doing well: Power Root’s Alicafe outlet in Kelana Jaya. The company’s products have been performing well in the Middle East and North African region.

A PRESENTLY subdued outlook of the resource-rich Middle Eastern region is not hindering some companies such as Power Root Bhd from bucking the trend there.

The company’s products including its flavoured coffee drinks have been performing well in the Middle East and North African (Mena) region despite an overall subdued outlook for the countries there due to the current oil price scenario.