IPG Mediabrands president (Asia, World Markets) Prashant Kumar.
UM Malaysia is the number one media agency in the world for the second time in a row, as per RECMA’s June 2015 Networks Diagnostics Report. UM Malaysia scored the highest score of 26 points to its credit in the recently-released global research report, to retain the No 1 position.
A total of 650 agencies in 40 countries were assessed by RECMA – the Research Company Evaluating the Media Agency Industry, which weighted qualitative scores across 19 criteria in four key categories namely: Compitches, Momentum, Resources and Client Profile to determine the agencies’ performance and their overall hierarchy.
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