HLA unveils special programme

Loh says HLa wants to empower policy-holders with the idea that their wellbeing lies in their hands.

PETALING JAYA: Preferred Life, Hong Leong Assurance’s newest offering, is a special programme that enables policyholders to pay less for coverage when signing up for selected HLA investment-linked plans, as long as the life assured meets the health criteria.

HLA group managing director and chief executive officer Loh Guat Lan said this new programme incentivised good health in a way that aligned its goals while also raising awareness of the importance of having a protection plan.