HLA unveils special programme

Loh says HLa wants to empower policy-holders with the idea that their wellbeing lies in their hands.

PETALING JAYA: Preferred Life, Hong Leong Assurance’s newest offering, is a special programme that enables policyholders to pay less for coverage when signing up for selected HLA investment-linked plans, as long as the life assured meets the health criteria.

HLA group managing director and chief executive officer Loh Guat Lan said this new programme incentivised good health in a way that aligned its goals while also raising awareness of the importance of having a protection plan.

“We want to empower our policyholders with the idea that their wellbeing lies in their hands, and we believe that this approach is the best way to achieve that vision. It’s never too early to start living a healthy lifestyle, and what better way than to start young?”

“Preferred Life is open to all individuals above the age of 16 that sign up for HLA EverLife Plus and/or HLA EverGain Plus. As long as they meet the health criteria, they will be able to enjoy up to 15% more coverage from their basic sum assured at no extra cost,’’ she said in a statement.

Over the past decade, sedentary living and unhealthy habits have taken a toll on the Malaysian people. The National Health and Morbidity Survey (NHMS) for 2011, noted that 32.7% of Malaysians were now living with hypertension, while high blood cholesterol affected another 35.1%.

In the same age group, the prevalence of diabetes among adults aged 18 years and above was 15.2%.