Hyper Island, based at a former prison, teaches marketers on borderless digital world


l-r Naga DDB chief executive officer David Mitchell and Hyper Island digital strategy & tactics in marketing, sales and public relations speaker Jesper Astrom, an internationally renowned consultant in digital tactics.The main different between advertising then and now, is change. If something isnt working, keep adapting the idea until it does, Astrom says.

FOR nearly two decades, students from all over the world have streamed into a former military prison on the island of Stumholmen in Karlskrona, south-eastern Sweden, to study digital strategy.

This school is Hyper Island. Transforming an old prison into a school was the brainchild of pioneers Lars Lundh and his business partners Jonathan Briggs and David Erixon.

Article type: metered
User access status: 3
Join our Telegram channel to get our Evening Alerts and breaking news highlights
   

Next In Business News

G3 Global proposes private placement and diversification into healthcare Premium
Bank Muamalat, SJPP signs agreement to enable SMEs, MSCs access to financing Premium
Sapura continues decisive actions to resolve liquidity issues Premium
Gamuda targets RM10bil new order book for FY22 Premium
Nestle Malaysia to make full transition to renewable electricity by Jan 1, 2022 Premium
Bursa Malaysia ends mixed, CI down 3.94 points Premium
TAFI unit secures RM30mil contract for mixed commercial project in JB Premium
Weibo shares close down 7.2% in Hong Kong debut Premium
China Evergrande shares hit new low amid debt crisis; Kaisa misses pay date Premium
Top Glove shareholders pass resolutions in support of HKEX listing plan Premium

Others Also Read


Vouchers