Astro eyes Asean market; using Pinewood Iskandar to expand programming

Astro chief executive officer Datuk Rohana Rozhan (right) and Pinewood Iskandar Malaysia Studios chief executive officer Rezal A.Rahman (left) shaking hand after signing MOU between Astro Productiond and Pinewood Iskandar Malaysia Studios at Nusajaya. Witness by Communication and Multimedia minister Datuk Sri Ahmad Shabery Cheek

NUSAJAYA: Astro Production Sdn Bhd (APSB) is using facilities at the Pinewood Iskandar Malaysia Studios (PIMS) here to produce television programmes to reach a wider audience in the region.

Astro Malaysia Holdings Bhd chief executive officer Datuk Rohana Rozhan said for a start APSB would be producing the singing reality show Nusantara Mania for audiences in Malaysia, Singapore and Indonesia.