SingTel to buy mobile ad firms


SINGAPORE: Singapore Telecom, South-East Asia’s biggest telecom firm by revenue, said it would buy two mobile advertising companies for a total of US$385mil to further boost its digital business.

Amobee, a digital advertising firm fully owned by SingTel, said in a statement it had signed agreements to buy Adconion, a cross-channel digital advertising company as well as Kontera Technologies, a digital content intelligence and marketing technology firm. – AFP

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