Malaysian entries in APAC Effie's finalist list

Say It With Chocolate campaign, launched last year in conjunction with Father's Day, allowed customers to print personalisted greetings on Cadbury Dairy Milk bars.

SIX entries from Malaysia made it as finalists for the 2014 Asia-Pacific (APAC) Effie Awards, which sets the regional benchmark for marketing communication effectiveness.

The Association of Accredited Advertising Agents Malaysia (4As) says in a statement that there are 99 finalists from 16 countries, with China, Australia and New Zealand being the top three countries with the most finalist entries.