Celcom targets affluent consumers

KUALA LUMPUR: Celcom Axiata Bhd is targeting to double its subscriber base of affluent consumers with its new priority services plan.

“Although this segment is small, it contributes about 25% to the total industry revenue of about RM25bil,” said chief marketing officer Zalman Aefendy Zainal Abidin at the launch of the Celcom First Elite plan.