MAS fights to win back share

Ahmad Jauhari: ‘We still have some cost pressure. We are not the only airline that is suffering. Last year all were under some cost pressure.’

BACK to basics is the mantra of Ahmad Jauhari Yahya these days. He reckons that this approach can save Malaysia Airlines (MAS). No doubt, not everyone is convinced that Ahmad Jauhari, the ailing airline’s fifth head honcho in the last 10 years, can pull off that feat.

It seems that saving MAS is increasingly an impossible task.