IPG Mediabrands riding on technology


IPG Mediabrands, with its flagship media agency Universal McCann (UM), has had an amazing five-year journey in the country since Prashant Kumar took over as UM CEO in 2008.

UM has clinched the Agency of the Year award for four consecutive years at the Malaysian Media Awards. It also has garnered a fantastic three A+ ratings from Recma, which evaluates media agencies, in the last few years.

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