Boosting insurance agents’ image

TO strengthen its brand to the next level, Prudential Assurance Malaysia Bhd (PAMB) has embarked on an ad campaign as part of its brand credo of Always Listening. Always Understanding that depicts the real lives and experiences of insurance agents.

Entitled I’m with Prudential, the campaign is the second stage of the company’s brand strategy. The first was Project Listen launched last year. Chief marketing officer Fiona Liao says the videos of the campaign, which features Tan and Nurul, received positive response from the agents as well customers. The roles of Tan and Nurul are played by actors and the duo appears across all mediums of communication like TV, print, digital and billboards.