Malaysian entries in Cannes Lions shortlist

CANNES: Cannes Lions International Festival of Creativity has held the first of its four awards ceremonies that saw the winners of the Creative Effectiveness, Direct, PR and Promo & Activation Lions categories announced.

So far there has been no Malaysian winner at the week-long advertising festival which began Sunday, though Ogilvy Malaysia’s Twisted Football campaign for Nestle (Milo) was shortlisted in the Direct category.