Petronas Dagangan ups the game

Petronas Dagangan Bhd, Petroliam Nasional Bhd's (Petronas) listed domestic marketing subsidiary, is raising the stakes with a three-prong strategy to wrestle market share from competitors in the local retail market for fuels.

The company aims to be the market leader in fuels within the next five years. Right now, Petronas Dagangan has a 31%-32% share of the fuels market with Shell being the number one with a 36%-37% share of the market.