AFTER 37 years of maintaining its social mandate of inculcating savings and providing banking accessibility to all community segments in the country, Bank Simpanan Nasional (BSN) is now reaching out to the mass affluent and high net worth segments.
In general, mass affluent is a marketing term used to refer to the high-end mass market while a high net worth individual is a person typically defined as having investable assets in excess of US$1mil but the amount varies accordingly.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!