Bank Simpanan Nasional reaching out to high-end segments to be more competitive

AFTER 37 years of maintaining its social mandate of inculcating savings and providing banking accessibility to all community segments in the country, Bank Simpanan Nasional (BSN) is now reaching out to the mass affluent and high net worth segments.

In general, mass affluent is a marketing term used to refer to the high-end mass market while a high net worth individual is a person typically defined as having investable assets in excess of US$1mil but the amount varies accordingly.