Maxis aims to raise non-voice revenue

KUALA LUMPUR: Maxis Bhd aims to raise its non-voice revenue to 50% by next year, from the current 41.5%, boosted by the introduction of the Maxis integrated partner in education (Mipe) programme, launched yesterday.

Vice-president and head of products, devices and innovation T. Kugan said the educational programme, provided to selected higher learning institutions, would encourage students and administrative staff to use more data services for their academic works.